Marketing
Many companies have invested considerable time and effort in marketing automation applications and are now trying to show the expected improvements in efficiency and overall maturity. At the same time, other challenges appear, such as improving customer intelligence and utilising the potential of 'digital' channels. Achieving acquisition, cross and up-sell and retention targets while simultaneously delivering improvement initiatives to stay ahead of the market can present a challenge. Especially when difference partners, projects and organisational set-up are adding to the complexity.
Cirquent focuses on 4 key areas within the Marketing Consultancy Services:
Digital Marketing
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Defining the online strategy, required transformation roadmap and tangible initiatives
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Improving functional areas in content management, eCommerce and usability
Marketing Effectiveness
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Defining and implementing an operational Marketing and CRM Strategy
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Making marketing operations more effective and efficient based upon Cirquent's Marketing KPI Framework
Campaign Management & Inbound Marketing
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Outlining how to effectively utilise campaign interactions to increase revenue and improve the Customer Experience
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Building the required capabilities to achieve a high level of maturity and best practice execution
Customer Analytics & Insight
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Defining the online strategy, required transformation roadmap and tangible initiatives
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Improving functional areas in content management, eCommerce and usability
