Web Analytics
The fast pace of innovation on the web is brining exciting new tools to the marketers toolbox, almost on a daily basis. In our opinion, the most rewarding dimension of digital marketing is that it can mostly be accurately measured. This helps to feed continuous improvement, prioritise investments in existing and new internet media, provides confidence in a given strategy and can very quickly signal issues that need addressing. Web analytics has become one of the most important pillars of marketing.
So, what’s on your mind?
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"What should we measure?"
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"Our web analytics tool is great - but it is under-used"
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" Do we trust the information our tool is reporting?"
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"So many web analytics providers out there – which one should we choose?"
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"If we invest in new Social Media and online video, how can we measure the ROI?"
With over 6 years experience in designing and using web analytics in daily marketing and sales operations, we can either help you to get started with web analytics or take you to the next level of reporting quality, user-adoption and behavioural targeting.
What we offer
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Web analytics strategy and roadmap
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User-adoption workshops
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Online marketing mix modelling
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Outsourced report & dashboard service
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Campaign automation using real-time web user information
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Web tagging quality audit
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Budgeting, traffic & sales forecasting simulation using web analytics
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Technical platform selection & coordination
