Usability
Web users are increasingly pressed for time and can therefore be selective when browsing the web. If they are happy with the usability of a site they are more likely to stay, and to re-visit at a later date. If they are not happy, more often than not they will close the browser. Result: an unhappy and irritated customer.
Adopting usability best practices is crucial to increasing customer acquisition and retention. Usability flaws on a website represent lost business and can generate negative word of mouth. By adopting the latest usability conventions, applying best practices and carrying out regular user testing, the web experience you deliver to your customers will become a competitive advantage.
With over 6 years experience in building, designing and managing websites in large organisations, Cirquent can either help you to get the basics right or to take you to the next level of user-centred design by applying the latest usability testing methodologies.
What we offer
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Website and email design review and recommendations
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User testing to help prioritise usability improvements
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Usability and web analytics – using site statistics and conversion analysis to identify problem areas
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Usability training for content managers and page authors
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Accessibility audit and recommendations
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Change management– adjusting your resources to user-centred design
