Email Marketing
With so many digital marketing channels evolving over the years, one form of digital marketing that has remained constant is email marketing. This channel continues to be one of the preferred channels for customers and large organisations to keep in touch. It has also been proven to be an effective media channel in convincing customers to purchase. That is, provided some common sense principles are adhered to.
With over 6 years experience in building email marketing programmes, Cirquent can either help you get started with this cost effective channel or take you to the next level of automation, usability, analytics and behavioural targeting.
What we offer
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Email marketing best practice
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Strategy and roadmap design
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Campaign management and customer lifecycle marketing
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eCommerce email marketing – increasing acquisition and retention
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Budgeting, traffic & sales forecasting for email marketing
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User-centred design to increase conversion and retention
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Content & merchandising optimisation using A/B testing
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Web mail testing and optimisation approach and strategy
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Database and list management
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Technical partner selection & coordination
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Business support for implementation phase
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Post go-live mentoring
