Customer Analytics & Insight
We found that most companies that experiment with predictive dialling analytics are hoping to increase sales, lower marketing costs and improve customer satisfaction. Mostly they focus on cross-selling via traditional outbound channels with a range of bought-in analytics tools.
Availability of quality data from the different sources and across the different channels is an absolute necessity. Companies who have this are able to adopt predictive analytics to match product, price and presentment to customers' propensity to buy. The current propensity models used are relatively simple compared to real-time event triggers and personalised pricing.
Cirquent has strong capabilities in this area. We have a considerable number of consultants skilled in analytics software such as SAS, SPSS etc. Projects in this area are closely linked with other elements of our offerings such as Campaign Management and Digital Marketing.
A selection of our offerings:
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Data Quality and Availability Assessments
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Predictive Models Development and Testing
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Segmentation Models & Contact Programmes
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Customer Value Based Segmentation for Sales & Service Activities
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List Broker Selection
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In-House vs. Outsource Analysis
