- Offers
- Consulting Practice
- Customer Management
- Channel Management
Channel Management
The growing number of channels and cross-channel buying patterns of customers forces companies to rethink and align their Channel Strategies. The word 'alignment' is often misused in this context. We aim to align channels from Objective, Key Performance Indicator (KPI), Operational and Technical point of view.
Additionally, more and more companies are adding new channels to their channel mix, especially with the continuing rise of Web 2.0. Before deploying and testing new channels it is vital to understand the potential impact on other channels, the Customer Experience and the corporate brand as a whole. Cirquent has expertise in the different channels, including the customer Contact Centre, web and white mail.
A selection of our offerings:
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Operational Channel Strategy
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Channel Feasibility Study (e.g. Contact Centre extension, eCommerce roll-out)
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Channel Alignment & Performance Management
See the Marketing, Sales and Customer Service offerings for channel specific offerings.
